SEO Expert with 10+ Years of Experience
Hi, I'm Barbara and welcome to my online portfolio! I'm a digital marketing professional with over 10 years of experience, heavily focused on:
SEO
Content Marketing
User Experience
Web Design & Development
Data & Analytics
Made with highly caffeinated green tea and jazz in Cleveland, OH.
About Me
I’m a Self-Starter
I’m propelled by a strong focus on customer needs. It is my job to ensure that users reach their intended destination whether it’s to be well-informed or completing a transaction. Every day I direct search campaigns to the highest level of efficiency that will allow users to feel confident in their decisions.
I’m a Creator
There’s a creator inside all of us. The creator inside of me asks important questions like, “Why?” and, “How?”. I strive to find new opportunities where I can effectively meet customer and business demands.
Where I’ve Worked
2023 - 2024
InMoment
Coming Soon
2017 - 2019
Tarkett
Coming Soon
2014 - 2017
Linkmedia 360
Coming Soon
2013 - 2014
Rosetta Marketing Group
Coming Soon
Google Analytics 4
2023
SEMrush
2023
Google Analytics
2019
BrightEdge
2014
Content Marketing World 2021
SEO Cleveland Clinic Speaker
Importance of Core Web Vitals
Healthcare Marketing & Physician Strategies Summit 2020
Cleveland Clinic Speaker
How to Drive SEO Strategies
SSA Vegas Roundtable 2016
Digital Marketing Speaker
How to Structure a Website
ISS Vegas 2016
Digital Marketing Speaker
Importance of Local SEO
COVID-19 Patient & Medical Support
Cleveland Clinic
January 2020
During the pandemic when hospitals were short on staff, I had the opportunity to volunteer and provide clinical support. From checking in patients, taking temperatures, and assisting with the triage of Covid symptoms. It was certainly an eye-opening moment as I developed new admiration and respect for our healthcare force.
Board Member
User Experience Professionals Association (Cleveland Chapter)
2016 – 2018
I served as a Board Member for UXPA, managing our website, email marketing, events, and account subscriptions. It was a great experience to utilize this opportunity to network and meeting with leaders within the UX industry.
Languages
English
Cantonese (Chinese)
Vietnamese
Neilson Norman Group
Coursework
Measuring UX & ROI
Personas
Usability Testing
April 2019
Cleveland State University
Coursework
Computer Science
May 2012
Baldwin-Wallace University
Bachelors of Arts
Public Relations Major
Biology Minor
May 2010
35
dollars driven in revenue
850
Webpages optimized and updated
2.2
Billion organic sessions driven
1,238
Cups of green tea consumed